More reviews means more trust, better local SEO rankings, and more customers. Here are strategies that actually work.

15 Strategies to Get More Reviews

Ask at the Right Moment

Request reviews immediately after a positive experience—when satisfaction is highest.

Make It Easy

Provide a direct link to your Google review page. One click should open the review form.

Use QR Codes

Print QR codes on receipts, invoices, and in-store signage that link directly to your review page.

Send Follow-Up Emails

Automated email sequences 24-48 hours after service with a review request.

Text Message Requests

SMS has higher open rates than email. Send a quick text with a review link.

Train Your Team

Empower employees to ask for reviews verbally after positive interactions.

Respond to All Reviews

Businesses that respond get more reviews. People see you engage and are more likely to leave feedback.

Add Review Links to Email Signatures

Every email is an opportunity. Include a simple "Review us on Google" link.

Create a Review Page on Your Website

Dedicated page with instructions and direct links to review platforms.

Incentivize Your Team (Not Customers)

Reward staff for collecting reviews, not customers for writing them (against Google policy).

What NOT to Do

• Never offer money, discounts, or gifts for reviews (against Google policy)
• Never buy fake reviews
• Never ask only happy customers (review gating is discouraged)
• Never have employees write reviews

The Responding Connection

Research shows businesses that respond to reviews get more reviews. When people see you engage with feedback, they are more motivated to share their own experience. This is where 5S Reviews helps—by ensuring every review gets a response.

How to Get More Google Reviews